Strategies to Boost your E-Commerce Business with Digital Marketing | Techsmiths

Techsmiths

Strategies To Boost Your E-Commerce Business With Digital Marketing


10/11/2020

By Maria Raza

Strategies to Boost your E-Commerce Business with Digital Marketing

If you have started an E-commerce business and have trouble promoting and spreading it, you just need to adapt to different marketing strategies. It may be too time-consuming and frustrating to work for your business if it has very less PR, and your social selling status is not going high. The most effective and successful way to boost your E-commerce business is through Digital Marketing.
Digital marketing is a vast field; using it for promoting your business will bring an increment in your brand’s overall status and reputation. Though it is not always easy, especially when you have just started your business from zero, you do not have to worry. This marketing strategy will help you flourish your e-commerce business.

According to Smart Insights, “49% of organizations don’t have a clearly defined digital marketing strategy.”
You might belong to the 49%, but the real deal is, whether you have a strong marketing strategy or not, you can still be able to boost your e-commerce business by using these top five digital marketing tips and tricks.

Digital Marketing Strategies

Visualization 

People prefer to view things graphically in today’s digital era, rather than reading long and boring paragraphs about it. To engage customers and keep them interested, you must introduce product visualization to your website. If possible, try to add 3D effects to the graphics, rotate the picture for a 360° view, providing a wholesome shopping experience to your customers. Add videos of how the product works, give the audience a whole demo of your product, make them trust the product’s capability, and understand the product better.

Email Marketing 

Today, almost every official online work takes place through email. Everyone checks their emails 24/7. Taking advantage of it, you can step up your emailing game and hunt customers through emails. Start sending emails to your former customers or to the people who have provided their email addresses to your website.

Send out announcements in emails, such as;

A new deal 

Send emails of new deals for your items.

A discount 

Amaze them with fabulous discounts; this will make a customer think about actually buying from you.

Coupons

Offer limited date coupons to your customers; they will want to avail of a free coupon, even if they don’t need to buy anything.

Greetings on special occasions

Send greetings to your customers for personalization.

Reminders 

Send reminders to your customers, containing the things they have marked in their watch lists.

Ask for a review

Politely ask your former customers about a review of your store. There is a chance they might write a review, making you slightly more reputable.

Social Presence

To attract more and more customers, you must be active on social media websites. It will help you boost your e-commerce business and help you explore more into your field. Being socially present will keep you connected to your target audience, helping you understand their demands and needs. The most effective and useful platforms to spread your e-commerce business are;

Facebook

About 2.45 billion people are actively using Facebook, making it the world’s largest social media platform. A considerable amount of people are using it for selling or buying purposes. If you want your e-commerce business to grow without investing money for a platform, you can gain a good amount of popularity through Facebook.

Instagram

Instagram can also be great for marketing. You can post your product pictures with a ‘shop now’ label, which will direct the customers to your online store as soon as they click on it.

YouTube

YouTube is one of the most viewed online video-sharing platform all over the world. If you use it for digital marketing, it will make a significant impact on your promotion. Advertisements, explanation videos of how your product works, product reviews, and cross-promotions can enhance your business.

Suggest Related Products

The difference between online shopping and manual shopping is that, when shopping manually, a customer has a guide or a salesperson who is constantly showing them products of their interest and making sure that they are trying the whole range of products they are looking for. Whereas, in online shopping, there is nothing like that. Therefore for e-commerce marketing, your website replaces the salesperson. You must make your website efficient enough to suggest related items to the buyer. If someone is looking for a dress shirt, your website might offer a tie or cufflinks. This strategy will improve your sales and help in boosting your e-commerce business.

Personalization

Customer personalization plays a drastic role in boosting your e-commerce business. You must pay attention to your customer. When a customer approaches you on a social platform, greet them using their first name. Individual attention leaves a deep impact on a customer. If you wish your brand to be remembered and might as well recommend you to others, you must identify your customer’s preferences and then create a targeted offer for them. Ask for your customer’s opinion and their specific needs, then present the most relatable product to them. This will allow you to understand your client’s psyche and help you in targeting the customer.