How to Promote your Business through Facebook Marketing in 2020? | Techsmiths

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How to Promote your Business through Facebook Marketing in 2020?


10/11/2020

By Maria Raza

How to Promote your Business through Facebook Marketing in 2020?

Are you looking for a whooping internet presence for your brand or business? Then which platform could better serve you other than Facebook. According to a research, there are over 2.7 billion users, out of which 1.5 million users are active regularly. No doubt, it is the biggest social media platform that’s why around 600 million users use Facebook as a search engine to find local businesses.  This is why a smart Facebook marketing strategy is the best approach to give your business a successful start. So, let’s dive into the details of how you can utilize the Facebook marketing tools and make the most of it.    

Unlock Your Business Possibilities through Facebook Page

A Facebook page is a great marketing strategy for business growth. It helps the businesses to showcase their products and services in a comprehensive and subtle manner. The best part is creating a Facebook page doesn’t cost you a single penny. Once you created your business page, you can start promoting your products and services by posting content, sharing pictures, and building links to your website or YouTube channel.  Your Facebook page helps in creating the identity of your brand or business. It helps to attract, engage, and communicate with your target audience in a more subtle manner. You can interact in person with your clients and consumers to explore what they expect from you by taking feedback and creating polls on your page. Last but not least, keep your Facebook page by sharing the relevant stuff, posts, and images, though a paid promotion will help bag more publicity, but it doesn’t mean that you should stop doing it. People also use Facebook as a search engine; if you keep posting appropriate hashtags regularly, it will eventually get more traffic on your page. 

Target your Potential Clients through Facebook Ads

Facebook offers businesses and individuals to promote their page through Facebook ads. These ads help you get your potential customers by targeting the specific audience on the basis of age, gender, religion, location, education, interests, and much more. These ads are comprised of compelling pictures of your products and services with persuasive titles and CTA; clicking on it will refer the user to your Facebook page. You can easily set your ads’ frequency as per your budget and review the performance through the ad performance dashboard easily.   This is the most effective way to increase your customer base and getting “Likes” on your Facebook page. 

Hosting Facebook Contests for Successful Engagement

If you are struggling to get more likes on your Facebook page and increase your target audience, then Facebook contests and promotions would help you get a great deal in this regard. Facebook doesn’t offer you to run a contest by itself. For this, you have to take help from third-party tools. The cost of these third-party tools varies depending on the platform you are hosting on. 

A Facebook Promotional Post: Always worth it!

Mostly Facebook page owners assume that their followers will automatically see their page’s post on their newsfeed; well, this is true, but it doesn’t ensure it happens this way. That’s why Facebook has introduced Facebook Promoted Posts that allows the businesses to pay a certain amount to increase its audience by expanding the reach and impressions of that post.  Facebook promotion posts guarantee that your existing followers and their friends will not miss your post. Setting up a promotional post is easy, but don’t ever confuse it with Facebook ad campaigns. Promotional posts don’t offer targeted marketing. 

Sponsored Stories Amplifies your Business Goals

Sponsored Stories is the most misunderstood term by most people. However, this is the most organic way of generating traffic on your Facebook page. Let’s learn it the easy way; you may have seen countless times in your newsfeed that your friends liked a specific page, attending an event, playing a game, or checking in to a place. These little tickers you get to see are sponsored stories.  The concept of sponsored stories is based upon the human psyche. We usually tend to follow trends which are being followed by our friends and are easily inclined to those offers, products or services which are already being vouched by our friends.  How many times did you attend an event just because you saw one of your friends are attending it? Or how many times did you tried the same cosmetic product just because you saw your friend following that brand’s trend?