Pakistani sellers can register directly on Amazon and sell to customers in the US, UK, UAE and other marketplaces. You need a valid CNIC, a bank or payment account that can receive international payments, a credit or debit card enabled for international transactions, and a product plan. This guide walks you through every step, from documents to your first sale.
What You Need Before You Start
- CNIC or passport matching your account name
- Proof of address, such as a recent utility bill or bank statement
- International-enabled card for Amazon's monthly fee
- A payout method: a Pakistani bank account supported by Amazon, or a service such as Payoneer
- Phone number and email you will keep long term
- Business registration (optional but useful): an NTN or registered company helps with taxes and brand registry
Step 1: Choose Your Marketplace
Amazon.com (US) is the largest market, Amazon.co.uk gives access to the UK, and Amazon.ae serves the UAE. Most Pakistani sellers start with the US, then expand once their listings and supply chain are stable.
Step 2: Create a Seller Central Account
- Go to Amazon Seller Central for your chosen marketplace.
- Select Pakistan as your country of business.
- Choose an Individual or Professional selling plan. Professional suits anyone planning more than about 40 sales a month.
- Enter your business, card and identity details exactly as they appear on your documents.
Step 3: Pass Identity Verification
Amazon usually asks for a video call or in-person style verification. Keep your original documents ready, use a stable internet connection, and make sure every detail matches what you submitted. Mismatched names and addresses are the most common reason for rejection.
Step 4: Choose a Business Model
| Model | How it works | Good for |
|---|---|---|
| Private label | Create your own brand and source products | Long-term brand building |
| Wholesale | Resell established brands | Lower product risk, thin margins |
| Pakistani-made products | Sell local goods such as textiles, leather, sports goods, handicrafts | Unique products with a strong story |
| Online arbitrage | Buy discounted products and resell | Small budgets, more manual work |
Step 5: FBA or FBM?
FBA (Fulfilled by Amazon): you ship stock to Amazon's warehouse and Amazon handles storage, delivery, returns and customer service. Products become Prime-eligible, which usually lifts sales.
FBM (Fulfilled by Merchant): you ship each order yourself. Shipping from Pakistan to the US is slow and expensive for single orders, so most Pakistani sellers use FBA or a third-party warehouse in the destination country.
Step 6: Research Products Properly
- Look for steady demand, not short-lived trends.
- Avoid categories dominated by huge brands or that need special approval.
- Calculate profit after Amazon fees, FBA fees, shipping, duties and advertising.
- Read 1–3 star reviews of competitors to find gaps your product can fix.
Step 7: Create a Listing That Sells
- Title: brand, main keyword and key feature, readable to humans.
- Images: 7+ high-quality images, including a white-background main image, lifestyle shots and infographics.
- Bullet points: benefits first, specifications second.
- Backend keywords: synonyms and long-tail terms not already in the listing.
- A+ Content: available after Brand Registry; boosts conversion.
Step 8: Launch With PPC
New listings need traffic. Start with automatic Sponsored Products campaigns, then move converting keywords into manual campaigns. Review search-term reports weekly and pause keywords that spend without selling.
Common Mistakes Pakistani Sellers Make
- Using a family member's details or shared devices, which can trigger account suspension
- Underestimating fees and running out of cash before the first restock
- Poor product photography that kills click-through rates
- Ignoring Brand Registry, trademarks and listing hijackers
Understanding Amazon Fees
| Fee | What it covers |
|---|---|
| Selling plan | Monthly Professional plan, or a per-item fee on the Individual plan |
| Referral fee | A percentage of each sale, commonly around 8–15% depending on category |
| FBA fulfilment fee | Picking, packing and delivery, based on size and weight |
| Storage fee | Monthly warehouse storage, higher in Q4 |
| Advertising | PPC spend, essential for new listings |
Always run a full profit calculation before ordering stock. A product that sells well can still lose money if fees and shipping are underestimated.
Shipping Stock from Pakistan to Amazon Warehouses
- Prepare products with Amazon-compliant labels (FNSKU) and packaging.
- Choose sea freight for large, non-urgent shipments and air freight for smaller or urgent ones.
- Use a freight forwarder that handles customs clearance and delivery to Amazon.
- Make sure an importer of record is arranged for the destination country.
- Create the shipment plan in Seller Central before goods leave Pakistan.
Pakistani Product Categories with Export Potential
- Home textiles: bedsheets, towels and cushion covers
- Leather goods: wallets, bags and belts
- Sports goods: footballs, gloves and cricket gear
- Himalayan pink salt products
- Handicrafts, rugs and onyx décor
- Surgical and beauty instruments (check category approvals)
Daraz vs Amazon: Where Should You Start?
Daraz is the easier first step for selling inside Pakistan: lower setup costs and local delivery. Amazon offers far larger order values and global customers, but needs more capital and preparation. Many sellers build experience on Daraz while preparing their first Amazon launch.
Let TechSmiths Manage Your Amazon Store
Our marketplace management team in Karachi helps sellers with account setup, product research, listing optimisation, A+ content, product photography and PPC on Amazon, Walmart, Etsy and Daraz.
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From account setup and listings to PPC and FBA shipments, our marketplace team manages it end to end.
Talk to Our Amazon TeamFrequently Asked Questions
Can I sell on Amazon from Pakistan?
Yes. Pakistani sellers can register directly on Amazon Seller Central and sell on marketplaces including the US, UK and UAE.
What documents do I need to sell on Amazon from Pakistan?
You need a CNIC or passport, proof of address, an international-enabled card, a payout account and a phone number and email you will keep.
How do Pakistani sellers receive Amazon payments?
Payments go to a supported Pakistani bank account or a payment service such as Payoneer, which then transfers funds to your local account.
Is FBA or FBM better for Pakistani sellers?
Most Pakistani sellers use FBA, because shipping single orders from Pakistan is slow and costly, and FBA makes products Prime-eligible.
What do I need to budget for when starting on Amazon?
Budget for inventory, shipping, Amazon fees, photography and advertising. Start with one product and reorder only once your profit numbers work.
