5 Ways to Write SEO Friendly Blog Post | Techsmiths

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10/11/2020

By Maria Raza

5 Ways to Write SEO Friendly Blog Post

Do you want to be amongst those bloggers who get no traffic from Google? Obviously not No matter how captivating or attractive a blog, if you aren’t aware of how to write a search engine optimized blog post that could bring more traffic, then your blog may not be considered a prolific one. Whether you are running a business or have a blog, all you want is a significant online presence. And no doubt it can only be achieved if Google allows your presence at the top search results from selecting a topic to conducting research. Publishing a well-crafted blog post requires a lot of effort. And if that blog post couldn’t bring the expected traffic to your blog, then it may cause you a major setback. The significance of SEO is undeniable. It may seem rocket science, but it’s just tricky and nothing else. Don’t worry. We have covered the best practices here, following which, may help you write a search engine optimized blog post.

Research Keywords 

Keywords play a vital role in the optimization of your blog post. There is a variety of techniques available for finding relevant keywords. The Google AdWords Tool and SEMrush, both assists you to find keywords specific to your topic. They also snoop on your competitors to let you know what specific keywords and phrases they are using for targeting their audience.

Proper Utilization of Keywords

Once you get the relevant keywords, their placement in your content carries the same significant importance. It is necessary to use keywords where they have the most impact on the readers and also for search engine crawlers. The search engine crawlers are very smart, so it suggests you to avoid stuffing your keywords all over your post. It seems irritating to the readers, and you may get penalized by Google. The following are the best places to include your keywords:

  • Title
  • URL
  • Subheadings and Body
  • Anchor text/ Hyperlinks
  • Meta descriptions

Title

The title is the headline of your blog post, which shows your content is relevant with the readers’ search. Utilizing your title for inputting the keywords is a good idea. 

URL

Your URL plays a vital role in SEO optimization; it helps the search engine to figure out the content of your post. It is the first thing that crawls on a page, so make sure you input the right keywords.

Sub headings and Body

Your keywords are recommended to be mentioned at a normal pace throughout the body, and in the headings. Make sure to use the keywords or phrases naturally; think smartly to incorporate your keywords in your post. It will automatically optimize your post. 

Meta Description

It is a snippet of 155 characters, shown in the search results of search engines, to help users find relevancy with the content. 

Anchor text/ Hyperlinks

Anchor texts are actually hyperlinks given in a post, which on clicking, it will land you on another blog post, or sometimes to another post on your blog. These anchor texts must be relevant to the post and the page you are referring to. 

Using blog relevant, optimized images

A compelling, yet relevant image brings more traffic. An image that accurately illustrates the subject of your post may appeal to the audience in a relevant emotional way. You can find your relevant images on different free image submission sites, like PixabayUnsplash, and Pexels to avoid copyright issues.  Before uploading a photo to your blog, make sure to rename your file name with relevant keywords and fill the alternate text area with a short keyword rich description.

Mobile-friendly blog (responsive design)

Majority of people searches from their mobile phones or tablets. Google answers all those queries by displaying them mobile-friendly web links. The reason why mobile-friendly blogs are favored because it gives a flawless reading experience without any hassle. You can make your blog mobile-friendly by using responsive web design.

Refer links to other blog posts

It is recommended to mention links from other blogs and articles to your blog post relevant to your blog topic. This is considered a healthy activity, which results in increasing traffic and a higher rank in search engine results. An SEO rich content has its significant value to rank your blog in Google search results. But the importance of content is undeniable. Content really matters in getting more links, traffic, and subscribers to your blog. Keep adding value to your blog by writing creative and engaging content.